Starwood Lurker no longer works for Starwood — or Marriott. The online face of hotel loyalty received the ultimate status match, a new job at Hilton. I first got to know ‘of’ William Sanders on the FlyerTalk online community in 2001. Then I became a FlyerTalk moderator in 2003 and in November of that year became part of its member-elected board. That year I had the second most votes in the at-large election, trailing William Sanders by a wide margin. He only served one term on FlyerTalk’s member-elected board, but here’s the remarkable thing: his username was Starwood Lurker. He was a company representative and so beloved by the community that he wasn’t just elected to the forum’s board but garnered more votes than anyone else. Literally the Case Study Representing a Brand Authentically Online…
Continue reading Hilton Scores a Huge Coup Over Marriott: Hires Starwood Lurker…