Star Alliance Is Working On A Shared Award Flight System

The Star Alliance was founded the day after I was born (which can't be a coincidence). ;) Last weekend they celebrated their 20th anniversary in Frankfurt with 27 member airlines in attendance. However, a lot has changed since the alliance was formed, especially technology. Up until now, Star Alliance award programs have varied widely in online award availability and booking options. While United MileagePlus shows almost all Star Alliance members, SAS Eurobonus displays only flights on SAS, for example. Well, in my recent interview with Eivind Roald, CCO at Scandinavian Airlines, I learned about plans to develop a shared award booking system across the Star Alliance before the end of 2017. The IT is allegedly being developed by Star Alliance, as opposed to individual airlines, and will make award booking and search much easier. As he said, we should soon be able to book award seats on any airline without picking up the phone.

Written by BoardingArea @ http://boardingarea.com