WestJet’s New Plan: Go West Yet Again

* 🅣🅡🅐🅥🅔🅛 🅝🅔🅦🅢 *

As the name suggests, Canada’s WestJet began life in the West of Canada, based in its home of Calgary. Since its early days, the airline has grown every which way, and now it thinks it has overextended itself. Under new CEO Alexis von Hoensbroech — who took over in February from now-retired Ed Sims — the airline is “securing the future” by putting together a new plan that will refocus back on the West where it all started.

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