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Whilst the Heathow Express train service between London Paddington and the airport is regarded as expensive, this does not necessarily have to be the case.
In late 2019, a new yield management system was brought in which sharply reduced the cost of Standard Class tickets if purchased in advance.
A fixed number of one-way tickets, which vary depending on how busy the service is expected to be, will be sold at the lowest price point. When they are sold out, the price moves up a step.
This was published by Head for Points, to read the complete post please visit https://www.headforpoints.com/2022/08/07/use-railcards-on-heathrow-express-trains/.