Is JetBlue Really Surprised No One Loves Its Loyalty Program?

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If JetBlue CEO Robin Hayes really wonders why engagement and profitability in his TrueBlue loyalty program seem to lag behind others, let me spell it out: it’s a lousy program overall. JetBlue TrueBlue Loyalty Program: The Problem Is Not The Northeast Alliance The Northeast Alliance with JetBlue and American Airlines is on trial this week, […]

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