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Avianca has been busy remaking itself over the last few years. That has meant pivoting toward an ultra low cost (ULCC) model while also trying to grow through acquisition. The biggest piece of that plan involved taking over local low-cost operator Viva, but the government is not happy about that. Despite the opposition, Avianca is not giving up.
The deal for Avianca to take over Viva came to light last April when a single ownership was planned to sit over both airlines.
This was published by Cranky Flier, to read the complete post please visit https://crankyflier.com/2022/11/29/colombia-does-not-like-the-avianca-viva-merger-but-avianca-is-not-giving-up-yet/.