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In order to be an attractive co-brand partner you need a large base of customers who are loyal to your brand. And ideally you have a currency and benefits those customers are willing to accelerate with their spend. There’s just not a huge opportunity on day one.
So Avelo has an interesting workaround. They’re not yet in a place to generate that sweet, sweet co-brand cash. But they can earn a commission on credit card signups.
This was published by BoardingArea, to read the complete post please visit https://viewfromthewing.com/low-cost-carrier-avelo-launches-deal-to-promote-capital-one-venture-cards/.