British Regulator Bans Lufthansa Advert and Ticks Off Airline Over Misleading Environmental Claims

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Britain’s official advertising watchdog has banned an advert by the German flag carrier Lufthansa for making ‘misleading’ environmental claims over a promise that the airline was ‘protecting the future’ of the planet.

The advert appeared on Lufthansa’s website in June 2021 as part of its sustainability #MakeChangeFly campaign. But the slogan “Lufthansa Group. Connecting the world.

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