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‘Subscription loyalty’ or ‘paid loyalty’ has been a buzz word in loyalty circles for the past couple of years.
Whilst paid programmes have been around for a long time – InterContinental Ambassador is the one we discuss most – the real driver has been loyalty consultancy Collinson. The company sees running paid programmes on behalf of airlines as a good cash stream for itself and has been promoting the benefits of subscription loyalty at every opportunity.
This was published by Head for Points, to read the complete post please visit https://www.headforpoints.com/2023/03/25/emirates-skywards-plus-review/.