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Southwest Airlines has launched a Rapid Rewards points sale, valid for purchases until May 15, 2024.
You can buy 60,000 Rapid Rewards points in a transaction before any possible bonuses, which is also the daily maximum. Southwest doesn’t limit the number of points you can purchase in a calendar year.
You can access this offer on Southwest’s Buy Rapid Rewards points website here
Price of Rapid Rewards Point at 45% Discount:
A Rapid Rewards point purchased under the offer costs 1.65 cents each.
Does it make ANY sense to buy Rapid Rewards points?
The value of a Rapid Rewards point used for Wanna Getaway fares is 1.2 cents each. Therefore, purchasing Rapid Rewards points at 1.65 cents makes very little sense.
I would only consider buying to top off an account (a few points) for award redemption.
Note that paid fares would EARN more Rapid Rewards points. Certain taxes are not applicable for award tickets issued using Rapid Rewards points, and tickets are cancelable.
Conclusion
Southwest prices awards dynamically, and the value of a point is always less than what you pay for during these frequent sales. So buying the ticket using cash is cheaper, AND you earn some Rapid Rewards points.
Southwest should upp the discount or the bonus to make these sales worthwhile. In their current form, they make zero sense.
Here are the terms and conditions of this offer:
Offer is valid between January 8, 2024 12:00:01 a.m. CT and February 23, 2024 11:59:59 p.m. CT. Rapid Rewards® Member will receive a 45% discount on points when they purchase a minimum of 3,000 Rapid Rewards® points within a single purchase. Gifted and transferred point transactions are not included in this offer. A valid credit card is required to purchase points. A minimum 3,000 points-purchase threshold must be met on a per-transaction basis in order to qualify for the discount. Points can be purchased in blocks of 1,000 and a daily maximum of 60,000 points can be purchased by a Member with no annual maximum. Transactions are nonrefundable and nonreversible. Purchased points do not count towards A-List, A-List Preferred, or Companion Pass® qualification. Prices are in U.S. dollars and include all applicable taxes. Prices for the purchase of points are only valid while a Member is currently logged in to Southwest.com® or when points are purchased by phone, in the process of booking a flight, and such prices are subject to change. Please allow up to 72 hours for points to post to the applicable Rapid Rewards account. All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms. Southwest® reserves the right to amend, suspend, or change the Rapid Rewards program and/or Rapid Rewards program rules at any time without notice. Rapid Rewards Members do not acquire property rights in accrued points. The number of Rapid Rewards points needed for a particular Southwest flight is set by Southwest and will vary depending on destination, time, day of travel, demand, fare type, point redemption rate, and other factors, and is subject to change at any time until the booking is confirmed.
Source
This was published by LoyaltyLobby, to read the complete post please visit https://loyaltylobby.com/2024/04/20/southwest-airlines-buy-gift-rapid-rewards-points-up-to-45-off-through-may-15-2024/?omhide=true.