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Hard Rock Hotel & Casino’s UNITY Players Club had formed a new partnership with the Royal Caribbean Group, including Celebrity Cruises, with reciprocal benefits for members of both loyalty programs.
The partnership will likely be similar to the existing RCCL / MGM liaison, where the two casino operations use each other’s customer base for cross-marketing, so it’s interesting to see where this is going.
This was published by LoyaltyLobby, to read the complete post please visit https://loyaltylobby.com/2024/04/28/unity-by-hard-rock-forms-new-loyalty-partnership-with-royal-caribbean-celebrity-cruises/?omhide=true.