Is THIS the strategy behind the Virgin Atlantic changes?

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I’m in Poland at the moment, so I’m catching up with the Virgin Atlantic Flying Club changes at roughly the same time as the rest of you. Rhys has been doing the heavy lifting in the office on your behalf.
If you look at his interview with Anthony Woodman, Virgin Atlantic’s VP of Loyalty, yesterday, you’ll notice one line that Rhys picked up on.
Anthony specifically said that he wants to “double the number of Virgin Points being redeemed on Virgin Atlantic”.

This was published by Head for Points, to read the complete post please visit https://www.headforpoints.com/2024/10/02/virgin-flying-club-strategy/.