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The Platinum Card from American Express is very popular with Head for Points readers, despite the £650 annual fee.
This is initially due to the generous sign-up bonus (50,000 Membership Rewards points, worth 50,000 Avios) which you qualify for even if you already have a British Airways American Express card.
What tends to keep people paying the fee is the generous benefits package.
This was published by Head for Points, to read the complete post please visit https://www.headforpoints.com/2024/10/31/amex-platinum-2025-changes/.