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Iberia has today announced similar changes to its Iberia Plus program, which is also renamed as Club Iberia Plus, like what its sister company British Airways announced just before the New Year (read more here) and which it had to partially already sweeten due to unprecedented backlash from its frequent flier community.
Iberia is essentially dismantling the Iberia Plus program, considering that the BA requirements were already high for a market that attracts higher-yielding passengers.
This was published by LoyaltyLobby, to read the complete post please visit https://loyaltylobby.com/2025/02/12/club-iberia-plus-follows-ba-and-goes-revenue-based-on-april-1-2025/?omhide=true.