Written by Mark Ross-Smith @ Travel Data Daily
Each year I review past loyalty predictions and make new predictions for the upcoming 12 months. The report card for my 2021 predictions is 4 out of 5 transpired throughout the 2021 year. The big one which didn’t happen – yet – ‘…
Category: Thought Leadership
Will airlines & hotels ever end the unlimited free elite status extensions?
Written by Mark Ross-Smith @ Travel Data Daily
Over the past two years – airlines, hotels and travel companies extended complimentary status for elites because, Covid. These elite status extensions were mainly justified under the premise of ‘goodwill’ – the idea that elites…
Leadership Interview – Building Data Science Teams
Written by Mark Ross-Smith @ Travel Data Daily
I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines – Building and Leading Data Science and Analytics Teams [Available on Amazon]. Jeremy has a strong ba…
The Magic of Loyalty
Written by Mark Ross-Smith @ Travel Data Daily
The magic of loyalty is something we’ve all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking it back in a business context. The magic of loyalty cannot be explained with numbers. Like falling in …